The following are best practices for writing social media content:
Keep posts short and simple.
Keeping posts short and simple helps make posts easy for an audience to scan and understand. Writing to the audience, and including a call to action, are also best practices for writing social media content.
Write to the audience.
Writing to the audience means doing research to get to know them. This helps a company put the audience’s needs at the center of written content. Keeping posts short and simple, and including a call to action, are also best practices for writing social media content.
Include a call to action.
A call to action is an instruction that tells the customer what to do next. Even if people find the content interesting and useful, they might not take any action after reading it. A call to action encourages them to connect further. Writing to the audience, and keeping posts short and simple, are also best practices for writing social media content.
Don’t keep writing the same on each platform
Writing to the audience, keeping posts short and simple, and including a call to action are all best practices for writing social media content. Additionally, it is important to tailor writing to each social media platform. Intentionally using language that differs from what people are used to seeing on a given platform can be very effective at grabbing their attention.