Helping your small business navigate Search Engine Optimsation (SEO)
As your personal digital marketer, I can support your small business with Search Engine Optimisation (SEO) by improving your online presence and increasing organic traffic to its website.
1. Website Audit & SEO Strategy
- Analyse your website using tools to identify technical issues.
- Check loading speed, mobile-friendliness, and security (HTTPS), as these factors affect rankings.
- Develop an SEO strategy suited to the business’s niche, target audience, and competition.
2. Keyword Research & Optimisation
- Find high-intent keywords that potential customers are searching for.
- Optimise title tags, meta descriptions, and headers (H1, H2, etc.) with these keywords.
- Ensure natural keyword placement in content without overusing them.
3. Content Marketing & Blogging
- Create high-quality, informative content relevant to your businesses industry.
- Use a content calendar to post consistently (blog posts, FAQs, case studies, etc.).
- Optimise content for featured snippets and local search queries.
4. Local SEO (For Small Businesses with Physical Locations)
- Optimise Google Business Profile (GBP) with accurate business details, categories, and images.
- Encourage customers to leave reviews and respond to them regularly.
- Build local citations by listing the business on directories like Yelp, Yellow Pages, and Bing Places.
5. Technical SEO Improvements
- Fix broken links, optimise XML sitemaps, and improve site structure.
- Implement schema markup to enhance search results (e.g. showing business hours, reviews, and products).
- Improve page speed by compressing images and using caching.
6. Link Building & Authority Growth
- Gain backlinks from high-quality websites through guest posting, collaborations, and PR outreach.
- Use internal linking to spread link authority across pages.
- Monitor and disavow toxic backlinks that could harm SEO.
7. Performance Tracking & Ongoing Optimisation
- Use Google Analytics and Search Console to track website traffic, conversions, and keyword rankings.
- Identify underperforming pages and optimise them for better results.
- Regularly update older content to keep it relevant and fresh.
Final Thoughts
By following these steps, I can help your small business increase organic traffic, generate leads, and grow revenue through smart SEO strategies.
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