Email Marketing /
Customer Database Marketing
Customer database marketing is a fool proof and affordable way for you to keep track of your customers and use that information to create a better connection for repeat business and referrals.
It works by collecting details like names, emails, past purchases, and preferences, then using that data to send personalised messages, offers, or recommendations.
Instead of guessing what customers might like, you can utilize your existing customer data to target the right people with the right messages. This helps you build stronger relationships with customers, increase return sales, and make your marketing more efficient.
How does it work?
Email marketing is a way for businesses to send messages directly to people’s inboxes to promote products, share news, or build relationships. It works like this:
- Collecting Emails – Businesses ask customers to sign up for their email list, usually through a website, in-store, or after a purchase. Sometimes, they offer discounts or free content to encourage people to subscribe.
- Creating Emails – Companies design emails with eye-catching subject lines, pictures, and messages. These emails might include special offers, new product launches, or helpful tips.
- Sending Emails – Businesses use special tools (like Mailchimp or HubSpot) to send emails to thousands of people at once. They can even personalize emails by using the customer’s name or suggesting products based on past purchases.
- Tracking Results – After the emails go out, businesses check how many people opened them, clicked on links, or made a purchase. This helps them improve future emails and send better content.
Successful email marketing feels helpful, not spammy. It’s all about sending the right message to the right people at the right time!
My Services:
1. Campaign & Content Coordination
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Full management of campaigns and automation flows, aligned with your marketing calendar
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Proactive content planning for product launches, sales, and seasonal events
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Segmentation and avatar-specific content targeting to maximise relevance and avoid over-messaging
2. Flow & Automation Management
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Optimisation of existing email automation flows for better performance
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A/B testing implementation with structured hypotheses and measurable goals
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Data-driven testing roadmap to continuously improve engagement and conversion
3. Performance Tracking & Optimisation
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Ongoing monitoring of key performance metrics (open rates, click rates, revenue, etc.)
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Deliverability optimisation for improved inbox placement
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List hygiene management with regular clean-ups and suppression logic
4. Execution & Troubleshooting
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Quick resolution of deliverability, formatting, and segmentation issues
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Ensuring all emails are visually engaging and aligned with best practices
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Seamless coordination with your team for accuracy, timeliness, and impact
5. Copywriting & Email Design
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Compelling email copywriting and subject line optimisation
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Email design including basic graphic creation using Adobe Illustrator and Canva.
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Consistent branding, high visual quality, and mobile responsiveness
6. Marketing Integration
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Email strategy fully aligned with your overall brand and marketing goals
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Customer journey-focused approach to maximise retention and lifetime value
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Collaboration with cross-functional teams for seamless campaign execution
7. Continuous Improvement
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Staying updated on email marketing best practices, platform updates, and industry trends
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Leveraging insights from external learning communities for ongoing optimisation
Why Choose Me?
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20+ years of hands-on experience in eCommerce email marketing
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Strong analytical skills to turn data into actionable insights
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Expertise in segmentation, automation, A/B testing, and campaign execution
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Proven ability to drive engagement and revenue through strategic email marketing
It's all about the Data!
Here's where I help.
Businesses pay me just like a bookkeeper.
I come in at an hourly rate and help set up and keep track of their customers and use that information to create email marketing campaigns or follow up processes.
Think of me as a behind-the-scenes helper who makes sure the right messages reach the right people at the right time!
I can also track results—like how many people open emails or click on links—so you can improve your marketing return over time.
Contact me today for a no obligation chat about the costs and time associated with customer database marketing.
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